Best Platform to Sell Clothing in 2025: A No-BS Comparison

I get asked this question constantly: "Where should I sell my clothes?"

And my answer is always the same: "It depends."

I know, I know—not the definitive answer you wanted. But after selling on pretty much every platform out there, I can tell you there's no single "best" option. There's only the best option for what you're selling and who you're selling to.

Let me break it down.

The Quick Answer

If you want the short version:

• Everyday brands (Gap, Old Navy, Target): Mercari or Poshmark
• Trendy/vintage pieces: Depop
• Designer and luxury: Poshmark or eBay
• Everything else: eBay
• Not sure? Cross-list on multiple platforms

Now let me tell you why.

The Platforms at a Glance

Platform	Fee	Shipping	Best For
Poshmark	20% (flat $2.95 under $15)	Buyer pays $7.67	Women's fashion, brands
Mercari	10% + payment processing	Flexible options	Everyday brands, bundles
Depop	10% + payment processing	You set it	Vintage, trendy, Gen Z
eBay	~13.35% + $0.40	You handle it	Everything, international
Facebook Marketplace	0% (local)	None	Local pickup only
Vinted	0% seller fees	Buyer pays	European market

Poshmark: The Social Selling Platform

Fees: 20% on sales over $15, flat $2.95 under $15

The good: Shipping is dead simple. The buyer pays $7.67 for a prepaid label up to 5 lbs. You don't think about it, you don't calculate it, you just print and ship.

The community aspect actually works if you put in the effort. Sharing your closet, joining Posh Parties, following other sellers—the algorithm rewards activity. I've had items sell within minutes of sharing them to a relevant party.

The bad: That 20% fee is steep. On a $50 sale, Poshmark takes $10. And the time investment of "social selling" is real—if you're not active, your items get buried.

Best for: Women's clothing, especially recognizable brands. Lululemon, Anthropologie, Free People—these fly on Poshmark. Men's clothing exists but it's a smaller market.

Avoid if: You're selling heavy items (5+ lb limit on the prepaid label) or you hate the idea of "playing the Posh game."

Mercari: The Middle Ground

Fees: 10% selling fee + 2.9% + $0.50 payment processing

The good: Lower fees than Poshmark, way more flexible shipping options. You can offer free shipping, calculated shipping, or let the buyer choose. The platform is also more casual—less social hustle required.

Bundles work well here. Buyers on Mercari love combining items to save on shipping.

The bad: Less traffic than Poshmark for clothing specifically. The audience is broader (people sell literally everything on Mercari), so you're competing with video games, electronics, and household items for attention.

Best for: Everyday brands, kids' clothing, casual wear. If you're clearing out your closet of Target and Old Navy stuff, Mercari might actually outperform Poshmark because the lower fees matter more on cheaper items.

Depop: Where the Kids Are

Fees: 10% selling fee + payment processing (varies by method)

The good: If you have vintage, Y2K, or anything that could be described as "aesthetic," this is your place. Depop's user base skews young and trendy. Unique pieces that would get lost on eBay get celebrated here.

The visual interface rewards good photos. If you've got the photography skills (or just good lighting and a creative eye), your listings will stand out.

The bad: The average sale price is lower. Depop buyers are often younger with smaller budgets. And the platform is ruthless about shipping—buyers expect cheap or free shipping, and overpriced shipping will tank your sales.

Best for: Vintage clothing, streetwear, anything "curated" or unique. If you're selling a '90s band tee or a funky vintage jacket, Depop buyers will actually appreciate it.

Avoid if: You're selling basic, contemporary brands. Nobody on Depop is excited about your three-year-old H&M sweater.

eBay: The Everything Platform

Fees: ~13.35% final value fee + $0.40 per order (varies by category)

The good: The audience is massive and global. If you're selling anything remotely collectible, branded, or searchable, eBay's SEO can get your items in front of people who are specifically looking for them.

Auction format can work for rare pieces. Buy-it-now with offers works for everything else. The flexibility is unmatched.

The bad: You're responsible for shipping, and eBay's buyer-friendly return policy can sting. Also, eBay's fee structure is complicated—categories have different rates, and if you accidentally list something in the wrong category, you might pay 15% instead of 9%.

Best for: Branded items (especially men's), designer pieces, vintage with recognizable labels, anything with searchable keywords.

Facebook Marketplace: The Zero-Fee Option

Fees: 0% for local sales

The good: No fees, no shipping hassle, no platform drama. List it, meet up, get paid. Cash or Venmo.

The bad: You're meeting strangers, dealing with flaky buyers, and handling lowball offers constantly. The "Is this available?" messages with no follow-up will test your patience.

Best for: Bulky items not worth shipping, furniture, local-only sales.

My Actual Strategy

Here's what I do: I cross-list almost everything.

For women's clothing, it goes on Poshmark and Mercari. Sometimes Depop if it's got a vintage or trendy angle.

For men's clothing, eBay is my primary platform. Poshmark has a men's market, but it's smaller.

For designer items, eBay and Poshmark, with detailed photos of labels, tags, and any authenticity markers.

For items under $15, Poshmark's flat fee wins (Mercari's percentage is better, but not after payment processing).

The Math That Matters

Let's say you're selling a sweater for $30 plus shipping:

Platform	Your Take
Poshmark	$24.00 (buyer pays shipping)
Mercari	~$24.65 (after all fees, free shipping costs you more)
Depop	~$24.95 (similar to Mercari)
eBay	~$21.60 (if you eat $5 shipping)

At this price point, Poshmark and Mercari are neck and neck. The difference is where your item will actually sell faster.

The Real Secret

The "best" platform is the one where your specific item sells for the most money to your specific buyer.

A Lululemon Define Jacket will sell faster on Poshmark than anywhere else. A vintage Nike windbreaker will crush it on Depop. A men's Carhartt work jacket will do better on eBay.

Don't overthink it. Pick 2-3 platforms, cross-list, and let the market decide.

Want to compare the exact fees for your specific item? Our fee calculator lets you plug in your numbers and see the breakdown across all major platforms.

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Disagree with my take? Found a platform I missed? Let me know—I'm always testing new platforms.

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